An 11-year-old influencer nicknamed a “billionaire’s daughter” is going viral for flaunting her lavish lifestyle, which includes wearing $100,000 watches and $40,000 bags.
Moo Abraham is the daughter of Emily and Adam Abraham, who founded a second-hand luxury goods store called Love Luxury that resells handbags, watches and jewelry. Recently, the store built a large following on TikTok by featuring Moo in its videos, many of which involve the 11-year-old explaining how much her outfit costs.
In one video she claims the Patek Philippe Nautilus 5711 on her wrist costs 100,000 pounds, or about CAD$170,000 — more than double the average Canadian’s yearly income.
“If you know, you know,” Moo tells the camera.
According to Chrono24, an online watch marketplace, the discontinued Nautilus 5711 could run buyers between $120,000 up to $430,000.
Story continues below advertisem*nt
In the same video, Moo shows off a black Kelly bag from Hermes she says cost 25,000 pounds, or about CAD$43,000. Kellys can cost anywhere from a few thousand dollars to upwards of $50,000, depending on the type.
Business Insider reports that some of the luxury items Moo wears in the videos are actually pieces of shop stock belonging to Love Luxury, and not her own possessions. Still, the Love Luxury videos have racked up millions of views as well as a healthy bit of criticism from people who find them out of touch.
Breaking news from Canada and around the world sent to your email, as it happens.
“So hard to watch when so many people are struggling to even keep warm,” one commenter wrote.
Another simply wrote: “Obscene.”
But many commenters saw no issue with the videos, with one person writing that they wished Moo’s parents would adopt them.
“Why not, if you can afford it,” another person wrote.
In an interview with Business Insider, Moo’s mother Emily Abraham said that her daughter has “always wanted to be in front of the camera.”
“She was always doing dance routines or gymnastics routines or singing and tying a blanket around her neck and running up to the windows, singing the Frozen song. So she’s always been very flamboyant and had a lot of confidence,” she says.
Story continues below advertisem*nt
Emily added that one of the company’s social media managers came up with the idea of featuring Moo in a video asking how much a millionaire’s outfit costs. Moo’s father decided to switch the wording from “millionaire” to “billionaire,” which she believes is what helped their videos go viral.
The Abrahams’ real net worth is not publicly known.
In other videos on the Love Luxury account, Moo is filmed helping her mom pick out a private jet for her dad and shopping at luxury department store Harrods.
Emily said the videos offer a “form of escapism” for viewers.
“I also have to say that the cost of living crisis is going on, and we are very aware of that but in the same breath if we have worked hard for what we have, there’s no reason why we shouldn’t be able to share our life experiences,” Emily said.
© 2023 Global News, a division of Corus Entertainment Inc.
FAQs
Moo Abraham is the daughter of Emily and Adam Abraham, who founded a second-hand luxury goods store called Love Luxury that resells handbags, watches and jewelry.
Who is the billionaires daughter on TikTok? ›
Moo Abraham, who is nicknamed "billionaire's daughter" on TikTok, flaunts watches worth $100,000 and $40,000 handbags, according to.
Who is Moo the billionaire's daughter? ›
Moo Abraham is the daughter of Emily and Adam Abraham, the founders of Love Luxury, a London-based second-hand luxury goods store. It is interesting to note that the Abrahams are not billionaires but Moo goes by the username 'the billionaire daughter'.
Who is Emily Abraham? ›
Emily Abraham is co-founder of Love Luxury, which has become one of the most trusted names in the UK 'pre-loved' luxury market.
Is the billionaire's daughter real? ›
Emily spoke with MailOnline about how her daughter became a TikTok star, racking up more than 84.1 million views on just one video. Shortly after starting their business, the Abrahams wanted to get more of a social media presence and hired someone to help them create TikTok videos.
Who is the top richest daughter in the world? ›
Rank 03| Blue Ivy Carter - Net Worth $800 million. Rank 02| Prince George of Cambridge - Net Worth $3 billion. Rank 01| Princess Charlotte of Cambridge - Net Worth $5 billion.
Who is the 10 year old billionaire girl? ›
Her real name is Moo and she is not the daughter of billionaires, though they do like to call themselves that: Adam and Emily Abraham run a network of stores with second-hand luxury goods in London.
Who is the billionaire's daughter's parents? ›
Little Moo's life of luxury is thanks to her parents, Emily and Adam Abraham. Although their net worth is unknown, the couple refer to themselves as billionaires and have built a business selling “pre-loved” luxury goods in stores in London and online.
Who is the biggest TikTok girl? ›
With over 100 million followers, Charli D'Amelio is undoubtedly the most famous TikTok girl.
Who is the billionaire's daughter dad? ›
Her parents, Adam and Emily Abraham, who run pre-loved luxury goods stores in London, refer to themselves as billionaires, however their net worth is unknown.
Love Luxury has been serving the market for the past 15 years. Love Luxury is one of the most trusted names in the 'pre-loved' luxury market, in the U.K. today. But we didn't get there overnight. Founders Adam and Emily Abraham have been dedicated to bringing authentic luxury goods to buyers for over 15 years.
How old is Moo billionaire daughter? ›
Often, their 11-year-old daughter, Moo, features in videos as the 'billionaire's daughter' with videos such as 'how much does a billionaire's daughter's outfit cost.
Who is the billionaire's wife Love Luxury? ›
Who is Emily Abraham? Emily Abraham, 45, is known on social media as the Billionaire's Wife. She is the co-founder of Love Luxury, a pre-loved luxury store in Knightsbridge, London. At the age of six, she was raised by her foster mother after her mother died.
Who is the Love Luxury billionaire? ›
Adam Abraham - Founder - Love Luxury | LinkedIn.
How many children does Emily and Adam Abraham have? ›
How many children do they have? The couple have three children. While the identity of two of their children is kept private, their youngest is called Moo.
What is the richest 11 year old? ›
Blue Ivy Carter: $720 Million
Blue Ivy Carter, age 11, is the eldest daughter of singer Beyoncé and rapper Jay-Z.
Who is the youngest richest girl in the world? ›
Livia Voigt
Forbes' profile of Voigt says she's currently a student, and has no active role in the company. Including Del Vecchio and Voigt, Forbes determined there to be 25 billionaires on the 2024 list ages 33 or younger, with a combined net worth of $110 billion.
Who is the billionaire girl? ›
Since 2021, Francoise Bettencourt Meyers has been listed as the world's wealthiest woman.
