Marketing Concept Supply for a product is greater than demand, creating intense competition among suppliers.
- Company first determines what the consumer wants, then produces what theconsumer wants, then sells the consumer what it wants.
- Dominant era: 1930's to WWII 1950's to present.
LL Bean 1912, founded on the marketing concept, in his first circular:
"I do not consider a sale complete until goods are worn out and the customer still satisfied. We will thank anyone to return goods that are not perfectly satisfactory...Above all things wewish to avoid having a dissatisfied customer."
To illustrate the marketing era/concept Peter Drucker, in 1954 said:
"if we want to know what business is we must first start with its purpose...There is only onevalid definition of business purpose: to create a customer. What business thinks it producesis not of first importance-especially not to the future of the business or to its success. Whatthe customer thinks he/she is buying, what he/she considers "value" is decisive-it determineswhat a business is, what it produces, and whether it will prosper."
-Peter Drucker, The Practice of Management, 1954, P.37
John B McKitterick, President of General Electric, 1957, addressing the AMA said:
"It is customer oriented, integrated, profit oriented philosophy of business."
Still need to make a profit "meeting needs profitably"
Handout...`Do Call Us': More companies...
Example of using the marketing concept...1-800 #s listen to your customers, test product ideason them etc.
Improvements in technology have enabled marketers to become more consumer oriented,helping develop
Relationship marketing 1:1 marketing
For the launch of Windows 95, Microsoft has contracted five additional companies (including Unisys and DEC) to handle the anticipated overlaod in demand for the 1-800 #. They had the capacity available to handle 40,000 phone calls in the first day (twice their usual capacity), but still left customers waiting for service.
FAQs
Jurgis, who is young and energetic, quickly finds work, as do Marija Berczynskas, Ona's cousin, and Jonas, the brother of Ona's stepmother, Teta Elzbieta. The family signs an agreement to buy a house, but it turns out to be a swindle; the agreement is full of hidden costs, and the house is shoddy and poorly maintained.
Which of the following describes a voluntary response sample? ›
A voluntary response sample is defined as a type of sample made up of self-chosen participants. These participants volunteer to take part in different research studies to share their opinions on topics that interest them. A voluntary response sample is made up of persons who volunteer to take research surveys.
What factor is part of your social environment? ›
The social environment can include various factors such as friends, family, culture, education, religion, media, and community. Family is often considered the primary source of socialization and plays a crucial role in shaping people's behavior.
Which of these is part of your social environment? ›
Moreover, the social environment is the setting where people live and interact. It includes the buildings and roads around them, the jobs available, and how money flows; relationships between people, like who has power and how different groups get along; and culture, like art, religion, and traditions.
Why was The Jungle banned? ›
While several of Sinclair's other novels were banned due to their explicit language, The Jungle came under scrutiny by Senator Joe McCarthy for its Communist sympathies in 1953.
What happens in chapter 1 of The Jungle? ›
The Jungle begins on the wedding day of two Lithuanian immigrants, Jurgis and Ona, highlighting many of the traditional Lithuanian customs that family members like Marija and Teta Elzbieta attempt to keep alive now that they live in Chicago.
Why a sample made up of volunteers may be biased? ›
A voluntary response is when someone volunteers to be a part of your sample. In doing so, you're allowing them to skew your data and you don't get results that are representative of the whole population. Thus, you get biased feedback.
Is the mean weight of the students in the sample likely greater than or less than the mean weight of all students in the school? ›
As a result, the mean weight for the members of the sample is likely to be less than the mean weight for the entire student body. In convenience sampling, the researcher chooses easy-to-reach members of the population. In voluntary response sampling, people decide whether to join the sample.
Is 85% probably greater than or less than the true percent of all adults who believe that all cell phone use while driving should be banned and why? ›
Voluntary response samples draw people who are passionate about the topic, resulting in bias. As a result, 85 percent is likely to be greater than the genuine figure since readers who are most passionate about this problem are more likely to have been involved in an accident caused by cell phone use while driving.
What is an often repeated behavior that becomes almost automatic? ›
A habit is a behavior that is repeated so often that it becomes almost automatic.
While both sexes are similar in many ways, researchers have found that sex and social factors can make a difference when it comes to your risk for disease, how well you respond to medications, and how often you seek medical care.
What are two ways you are affected by your physical environment? ›
People interact with their physical environment through the air they breathe, the water they drink, the homes in which they live and the transportation they use. There are stark differences in the opportunities to live in healthy physical environments between counties and within counties.
What is the role of the environment in individual behaviour? ›
The physical environment can affect mood and behavior - for example, a crowded and noisy space may trigger feelings of stress or anxiety. Likewise, our relationships with family, friends, and colleagues can greatly influence our behavior, as social interactions and social norms play a significant role in how we act.
How does social structure affect human behavior? ›
Social structure guides people's behaviors. A person's location in the social structure (his or her social class, social status, the roles he or she plays, and the culture, groups, and social institutions to which he or she belongs) underlies his or her perceptions, attitudes, and behaviors.
Which trait is associated with good social health? ›
All aspects of health are equally important. A trait associated with good social health is the ability to get along with others. Life expectancy in the United States today is between 76 and 79 years old.
Who are the family members in The Jungle? ›
The main plot of The Jungle follows Lithuanian immigrant Jurgis Rudkus, who came to the United States in the hope of living the American dream, and his extended family, which includes Ona, Jurgis's wife; Elzbieta, Ona's stepmother; Elzbieta's six children; Marija, Ona's cousin; and Dede Rudkus, Jurgis's father.
What was Jurgis' first job in The Jungle? ›
Lesson Summary
His first job in the killing beds at Brown's meatpacking plant is hard and dirty, yet Jurgis is proud of himself.
Where does Ona work in The Jungle? ›
Ona is the young, beautiful, kind-hearted wife of Jurgis. Early in the book, she gives birth to their baby boy, Antanas. Ona works in a meatpacking factory to support her family, where her boss, Phil Connor, takes advantage of her sexually.
How many members of the extended family immigrated to America The Jungle? ›
While we learn quite a bit about Ona, her stepmother Teta Elzbieta, and her cousin Marija Berczynskas during the book, there are other Lukoszaites. In fact, there are ''twelve in all in the party'' who move to America.
