How Do Insurance Companies Make Money? Business Model Explained (2024)

Insurance companies base their business models around assuming and diversifying risk. The essential insurance model involves pooling risk from individual payers and redistributing it across a larger portfolio. Most insurance companies generate revenue in two ways: Charging premiums in exchange for insurance coverage, thenreinvesting those premiumsinto otherinterest-generating assets. Like all private businesses, insurance companies try to market effectively and minimize administrative costs.

Pricing and Assuming Risk

Revenue model specifics vary among health insurance companies, property insurance companies, and financial guarantors. The first task of any insurer, however, is to price risk and charge a premium for assuming it.

Suppose the insurance company is offering a policy with a $100,000 conditional payout. It needs to assess how likely a prospective buyer is to trigger the conditional payment and extend that risk based on the length of the policy.

This is where insurance underwriting is critical. Without good underwriting, the insurance company would charge some customers too much and others too little for assuming risk. This couldpriceout the least risky customers, eventually causing rates to increaseeven further. If a company prices its risk effectively, it should bring in more revenue in premiums than it spends on conditional payouts.

In a sense, an insurer's real product is insurance claims. When a customer files a claim, the company must process it, check it for accuracy, and submit payment. This adjusting process is necessary to filter out fraudulent claims and minimize the risk of loss to the company.

Interest Earnings and Revenue

Suppose the insurance company receives $1 million in premiums for its policies. It could hold onto the money in cash or place it into a savings account, but that is not very efficient: At the very least, those savings are going to be exposed to inflation risk. Instead, the company can find safe, short-term assets to invest its funds. This generates additional interest revenue for the company while it waits for possible payouts. Common instruments of this type include Treasury bonds, high-grade corporate bonds, and interest-bearing cash equivalents.

Reinsurance

Some companies engage in reinsurance to reduce risk. Reinsurance is insurance that insurance companies buy to protect themselves from excessive losses due to high exposure. Reinsurance is an integral component of insurance companies' efforts to keep themselves solvent and to avoid default due to payouts, and regulators mandate it for companies of a certain size and type.

For example, an insurance company may write too much hurricane insurance, based on models that show low chances of a hurricane inflicting a geographic area. If the inconceivable did happen with a hurricane hitting that region, considerable losses for the insurance company could ensue. Without reinsurance taking some of the risks off the table, insurance companies could go out of business whenever a natural disaster hits.

Regulators mandate that an insurance company must only issue a policy with a cap of 10% of its value unless it is reinsured. Thus, reinsurance allows insurance companies to be more aggressive in winning market share, as they can transfer risks. Additionally, reinsurance smooths out the natural fluctuations of insurance companies, which can see significant deviations in profits and losses.

For many insurance companies, it is like arbitrage. They charge a higher rate for insurance to individual consumers, and then they get cheaper rates reinsuring these policies on a bulk scale.

How Do Insurance Companies Make Money? Business Model Explained (1)

Evaluating Insurers

By smoothing out the fluctuations of the business, reinsurance makes the entire insurance sector more appropriate for investors.

Insurance sector companies, like any other non-financial service, are evaluated based on their profitability, expected growth, payout, and risk. But there are also issues specific to the sector. Since insurance companies do not make investments in fixed assets, little depreciation and very small capital expenditures are recorded. Also, calculating the insurer's working capital is a challenging exercise since there are no typical working capital accounts. Analysts do not use metrics involving firm and enterprise values; instead, they focus on equity metrics, such as price-to-earnings (P/E) and price-to-book (P/B) ratios. Analysts perform ratio analysis by calculating insurance-specific ratios to evaluate the companies.

The P/E ratio tends to be higher for insurance companies that exhibit high expected growth, high payout, and low risk. Similarly, P/B is higher for insurance companies with high expected earnings growth, low-risk profile, high payout, and high return on equity. Holding everything constant, return on equity has the largest effect on the P/B ratio.

When comparing P/E and P/B ratios across the insurance sector, analysts have to deal with additional complicating factors. Insurance companies make estimated provisions for their future claims expenses. If the insurer is too conservative or too aggressive in estimating such provisions, the P/E and P/B ratios may be too high or too low.

The degree of diversification also hampers comparability across the insurance sector. It is common for insurers to be involved in one or more distinct insurance businesses, such as life, property, and casualty insurance. Depending on the degree of diversification, insurance companies face different risks and returns, making their P/E and P/B ratios different across the sector.

How Do Insurance Companies Make Money? Business Model Explained (2024)

FAQs

How Do Insurance Companies Make Money? Business Model Explained? ›

The essential insurance model involves pooling risk from individual payers and redistributing it across a larger portfolio. Most insurance companies generate revenue in two ways: Charging premiums in exchange for insurance coverage, then reinvesting those premiums into other interest-generating assets.

How do insurance companies make a profit explain? ›

Insurance companies make money primarily from premium income, but they also invest the accumulated premiums in financial instruments to generate investment income. They also earn revenue from sources such as fees for policy services and commissions from partnering with agents and brokers.

What makes insurance companies the most money? ›

Underwriting

Every insurer makes a significant portion of its revenue by underwriting, which is basically charging a fee (called a premium) for taking on financial risk. Insurers employ actuaries who use statistics and mathematical models to evaluate the financial risks involved in insuring different scenarios.

How insurance companies invest their money? ›

Bonds are a core investment for U.S. insurance companies and represent a significant percentage of their invested assets. Following a 2.6% YOY increase, the U.S. insurance industry's exposure to bonds surpassed $5 trillion at year-end 2022 for the first time.

What is the structure of an insurance company? ›

Insurance companies can be structured either as a traditional stock company with outside investors, or mutual companies where policyholders are the owners. Owning equity in an insurance company may lead to dividends, inflation protection, and stable company revenue.

How do life insurance companies make money if everyone dies? ›

Life insurance companies make money by charging you premiums and investing some of the money they collect. They can also profit from policies lapsing or expiring.

What is the profit margin for an insurance company? ›

Taking these factors into consideration, most insurance agency owners operate with an average profit margin between 2 percent and 10 percent. Agency owners are advised to consult with an accountant or tax advisor when trying to structure your specific agency.

Who is the richest person in insurance? ›

1. Warren Buffett. Buffett once again secures the top spot on the list of the country's wealthiest insurance tycoons. The man known as the “Oracle of Omaha” currently sits in the tenth spot of Forbes' overall rankings with a net worth of $103.6 billion.

Why are insurance agents so rich? ›

One of the primary reasons insurance agents can accumulate wealth is their commission-based income structure. Unlike salaried employees, agents earn a percentage of the premiums they sell to clients. As they build a client base and generate more sales, their income potential increases.

Who is the richest insurance company? ›

World's largest insurance companies by net non-banking assets
RankingInsurance Company Name2022 Net Non-Banking Assets (US $ 000)
1Allianz SE1,050,762,471
2Ping An Ins (Group) Co of China Ltd.960,678,448
3Berkshire Hathaway Inc.948,452,000
4China Life Insurance (Group) Company885,019,438
21 more rows

What is the float in insurance business? ›

In technical terms, float is the money held by insurance companies that has not yet been paid out to claimants. In other words, it's money that belongs to the policyholder that isn't in their hands yet.

What is the float of insurance companies? ›

Float refers to money that rightfully ought to be paid out to claimants but remains, for whatever reason, in the possession of the insurer. It's money that isn't actually owned by the insurance company but stays on the books for a few extra days or weeks regardless.

Do insurance companies get money from the government? ›

We pay taxes to the government and the government gives our money to a middleman: for-profit insurance companies or for-profit health providers.

What are the top 3 types of insurance? ›

We begin with an overview of the types of insurance, from both a consumer and a business perspective. Then we examine in greater detail the three most important types of insurance: property, liability, and life.

What are the basic principles of insurance company? ›

Basic Principles of Insurance

In the insurance world there are six basic principles that must be met, ie insurable interest, Utmost good faith, proximate cause, indemnity, subrogation and contribution.

What are the core functions of an insurance company? ›

Provide protection : The primary purpose of insurance is to provide protection against future risk, accidents and uncertainty. Insurance cannot check the happending of the risk, but can certainly provide for the losses of risk.

Do insurance companies turn a profit? ›

Insurers Rake In Profits as Customers Pay Soaring Premiums.

How do insurance companies make money on Quizlet? ›

Insurance companies earn profits by taking in more premium income than they pay out in policy payments.

What is the profit of life insurance companies? ›

Profits of the life insurance industry grew 452 per cent in 2022-23 with a profit after tax of ₹42,788 crore as against ₹7,751 crore in 2021-22.

What do health insurance companies do with their profits? ›

Investment Income

Insurance companies take the money that isn't spent on claims or expenses and invests it. The money earned on these investments (stocks, bonds, real estate, etc.) contributes to the company's income.

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