If Everyone is Selling, Who is Buying? (2024)

The Great Wealth Transfer has been historically known as the shift of assets from Baby Boomers to their heirs, which some estimate to be in the ballpark of $68 trillion over the next two decades.1 But, I’d like to share about a different transfer of wealth, one that all investors need to be aware of.

Where Did All That Money Go?

A client once posed this question after a significant market downturn. One day, the global stock market with worth x, and then it rapidly declines and is worth 30% less the next month. So, where did all that money go?

For such an astute question, I’m not ashamed to say that I didn’t have a good answer. But, here’s what I said.

Daily Valuations Pose a Problem

The stock market provides this unique way of valuing companies every single day, down to the penny. The problem with that is, as we’ve seen, those valuations can have drastic, short-term swings. Just as stock valuations can decrease quickly, they can also increase quickly. Therefore, it’s possible that “all the value” didn’t go anywhere, but is only taking a temporary break during a time or elevated uncertainty.

This is evidenced by what we often see after steep market declines; steep market rebounds. Can the global stock market truly appreciate by 30% in a month or two? On one hand, if you measure from the bottom after a 30% decline, sure it can. But you can also argue that it never truly lost its value to begin with.

Can There Be a Sale Without a Buyer?

In most cases, no. This means that when you sell your stock at a steep discount, someone is buying. The buyer could be another investor or a market maker.

Market makers can take the opposite side of a trade to provide liquidity for stocks that are listed on major exchanges. As stated by Investopedia.com in their article, “If Everyone Is Selling, Does Your Broker Have to Buy Your Shares From You,” just because a market maker might buy a stock that you’re selling, it doesn’t mean they are going to give you a good price.2 In fact, most market makers won’t purchase a stock unless they believe they can make a profit on it, which means prices will have to drop far enough for market makers to make a profit.

Stay on the Right Side of Every Transaction

This essentially means that every time you sell a stock or mutual fund at a steep discount, someone else, not you, is likely going to profit. So, why sell in the first place?

The best way to achieve investment success is to stay on the right side of every transaction. Don’t allow market makers, brokerage houses, and institutional investors or money managers with deep pockets to transfer your hard-earned money into their pockets.

Why You Need a Plan

Staying on the right side of every transaction might be easier said than done, but if you begin to understand some of these basic concepts, you can decrease your risk of locking in a poor transaction. I believe the best way to protect against a forced sale is to create a plan.

A good plan, especially for retirees or “near-retirees,” is one that provides plenty of liquidity, and liquidity that is free of market volatility risk. This could mean having a portion of your portfolio invested in money market funds, bond funds, CDs, etc. Of course, investing too much of your portfolio in investments with low expected returns could be detrimental, so balance is important.

Before the Next Crash

Will the next stock market crash occur in the fall of 2020? It’s impossible to tell. However, we happen to be in a unique point in time (post the March 2020 stock market crash and prior to the 2020 Election and next potential COVID-19 outbreak).

In other words, it’s an ideal time to review your investment plan so you’re not caught in a position that you’re forced to sell a stock or fund at a steep discount whenever the next crash does occur.

As always, speak to a licensed investment advisor, preferably a CERTIFIED FINANCIAL PLANNER™ professional for help with your specific situation. My encouragement to you and all investors is to stay on the right side of history and don’t become a victim of the next market-induced “Great Wealth Transfer.”

Sources:

1. CNBC.com; What the coming $68 trillion Great Wealth Transfer means for financial advisors; https://www.cnbc.com/2019/10/21/what-the-68-trillion-great-wealth-transfer-means-for-advisors.html

2. Investopedia.com; If Everyone is Selling, Does Your Broker Have to Buy Your Shares From You? https://www.investopedia.com/ask/answers/selling-bear-market-does-your-broker-buy-your-shares/

If Everyone is Selling, Who is Buying? (2024)

FAQs

Who buys stock when everyone is selling? ›

But there's one group of investors who charge in to buy when stocks are selling off: the corporate insiders. How do they do it? They have 2 key advantages over you and me that provide them the edge during uncertain times. If you follow their lead, you can have that edge too.

When everyone is selling you buy? ›

Jonathan Sacks Quotes

The wisest rule in investment is: when others are selling, buy. When others are buying, sell. Usually, of course, we do the opposite.

What happens if everyone sells their stock in a company at the same time? ›

If everyone were to sell, there is no market in that stock (or other assets) anymore until sellers and buyers find a price they are willing to transact at. When a stock is falling it does not mean there are no buyers. The stock market works on the economic concepts of supply and demand.

Should you buy when everyone is selling? ›

So, while some people may think that property isn't such a good buy anymore we agree with Warren Buffett's overall sentiment: Buying when everyone else is selling could be a very good idea, AKA the time when everyone else is fearful could be a very, very good time – in the best sense of the word – to be greedy.

What if there are no buyers for options? ›

Assuming you have sold a call option and you find no buyers, this can happen in below cases: Your strike has become deep In The Money. And hence, if you are not able to square off the position, you option will be squared off automatically at expiry and you will incur a loss. You strike has become deep Out of The Money.

What if there is no buyer for stock? ›

How to sell a stock if there is no buyer? You won't be able to sell your shares without buyers; you'll be stuck with them until there is some purchasing interest from other investors. A buyer may appear in seconds or take weeks for exceptionally lightly traded securities.

What is the golden rule of selling? ›

Brian Tracy: “Sell unto others as you would have them sell unto you. The successful sales professional uses the golden rule to sell with the same honesty, integrity, understanding, empathy, and thoughtfulness that they would like someone to use in selling to them.

Why is everyone selling their stocks? ›

Investors might sell their stocks is to adjust their portfolio or free up money. Investors might also sell a stock when it hits a price target, or the company's fundamentals have deteriorated.

Why do I fear selling? ›

This innate anxiety—about social rejection and ostracism—drives most people's fear of selling. The fear of the customer rejecting you as an individual, instead of merely rejecting your offer, is at the core of most people's antipathy for this kind of interaction.

What is the 3-5-7 rule in trading? ›

The strategy is very simple: count how many days, hours, or bars a run-up or a sell-off has transpired. Then on the third, fifth, or seventh bar, look for a bounce in the opposite direction. Too easy? Perhaps, but it's uncanny how often it happens.

What is the best day to sell stocks? ›

If Monday may be the best day of the week to buy stocks, then Thursday or early Friday may be the best day to sell stock—before prices dip.

What is the 10 am rule in stock trading? ›

Some traders follow something called the "10 a.m. rule." The stock market opens for trading at 9:30 a.m., and the time between 9:30 a.m. and 10 a.m. often has significant trading volume. Traders that follow the 10 a.m. rule think a stock's price trajectory is relatively set for the day by the end of that half-hour.

What is Warren Buffett saying about the market? ›

Warren Buffett Says the Stock Market Is Like a Casino — Investors Should Resist 'Foolishness' Pete Grieve is a personal finance reporter. In his time at Money, Pete has covered everything from car buying to credit cards to the housing market.

What is the greed in stocks? ›

With higher demand (more money), prices keep rising further and profits grow. Growing profits fuel more greed and more money get invested raising prices to excessive levels. At very high prices, asset bubbles are created i.e. prices are much more than intrinsic or fundamental value of assets.

How long should I hold stock before selling? ›

If your stock gains more than 20% from the ideal buy point within three weeks of a proper breakout, hold it for at least eight weeks. (The week of the breakout counts as week 1.) If a stock has the power to jump more than 20% so quickly out of a proper chart pattern, it could have what it takes to become a huge winner.

Who buys stocks for people? ›

Stock traders can trade on their own account, called proprietary trading or self-directed trading, or through an agent authorized to buy and sell on the owner's behalf. That agent is referred to as a stockbroker. Agents are paid a commission for performing the trade.

Who is someone who buys stocks? ›

A stock trader is someone who buys and sells stocks, whereas a stockbroker is a middleman or entity that helps a trader facilitate those trades.

Who raises money by selling stock? ›

Companies can raise money by selling stock to investors. Stock is an ownership interest in a company. There are different types of stock. Common stock provides for dividends and voting rights.

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